fix1.today
FixFirst
fix1.today is a modular, AI-powered platform that makes repairs and other circular services accessible to everyone via AI chat, AI phone or online booking. Digital tools are provided to repairers to simplify processes. Cities, brands, retailers, manufacturers and other stakeholders can use fix1.today to launch their own service platforms or to integrate existing systems. This could include repair bonus programmes or applications across various product categories such as electronics or textiles. This approach enables the fix1.today platform-as-a-service model to support the development of circular structures.
Award winner 2025 in the category »Service«»Right to repair in practice? This project shows how it could work – and makes repairs more attractive and convenient: with artificial intelligence, transparent cost information, and better access to professional local workshops. It’s about democratizing repairs and achieving repair sovereignty.«
Siddharth Prakash
Three questions for Sebastian Daus, Co-Founder and CEO
How did the idea for "fix1.today" first come about?
I practically grew up in my father’s workshop, where I learned from an early age what it means to repair things rather than simply replace them. I was fascinated by the knowledge and value in repairs, but also frustrated by how difficult they can be. That led to the idea for our start-up FixFirst. Our new product, fix1.today, brings together everything we’ve learned in recent years and aims to make it easy for anyone to launch their own repair service.
Were there any breakthrough moments in the course of development? What were the biggest obstacles you faced?
The first highlight was receiving so much positive feedback from users. Later it was when repairs doubled each month, and again when we launched a new category in another country and received enquiries from around the world. All of this has strengthened our belief in our approach. The hardest part has been staying independent of things like the ‘right to repair’ laws, while still figuring out a business model that works.
What are the next steps for your project as you look to the future?
Our next step will be to introduce our own repair voucher scheme, independent of politics and budgets. With this, we hope to make it easy for people all over Europe to repair products with the help of AI. The idea is that every repair not only saves resources, but is also rewarded. I hope repairing becomes as natural as buying – only more meaningful. Our driving vision is for every product to be repaired at least once in its lifetime.
