leveleins

Michael Hennemann, Anna Lingemann, Olli Eickolt, Lukas Dümer

The web platform encourages a playful approach to CO2 reduction, with daily tips, forums and a climate calculator. The name symbolises the early stages of the concept. Further “levels” will need to be reached before the objective is attained: 1 million tonnes of CO2 saved collectively by all users. Energy-saving heroes provide a sense of identity in the form of individually created avatars.

Nominated 2012 in the category »Nachwuchs«