Frosch
Werner & Mertz GmbH
Design: Projektteam Recyclat-Initiative Der Grüne Punkt – Duales System Deutschland GmbH, Alpla-Werke Alwin Lehner GmbH & Co KG, UNISensor Sensorsysteme GmbH, NABU – Naturschutzbund Deutschland e.V.
This initiative is occupied with the production of transparent containers consisting of up to 40% PET from the Green Dot collection, recovery and recycling system. The containers are used for the Frosch brand of detergent. Here, for the first time, materials from the ‘yellow bag’ (light packaging recycling) are used for upcycling according to the Cradle-to-Cradle principle, which can be repeated as often as desired. High-quality reprocessing in a closed material cycle is reflected in the unchanged appearance of the Frosch bottles – in form, function and feel. The project is conceived as ‘open innovation’, namely that all market participants are invited to take part.
Award winner 2014 in the category »Produkt«
»The Frosch recyclate initiative is being distinguished for its innovative use of yellow-bag plastics for consumer products. At this time, the Frosch bottles consist of 20 to 40 % yellow-bag PET. Another plus point is that the label on the bottle informs consumers about the initiative.«
Dr. Dietlinde Quack, jury member
