DfC x JNJ Curated Circularity
Design for Circularity, Ina Budde
The fashion collection DfC x JNJ impresses not only through a consistently-applied recyclability-oriented design, but also thanks to intelligent communication solutions and the underlying EXTENDED CLOSED LOOP model. The aim is to improve networking within the fashion industry and to enhance return structures as well as opportunities and services for reutilisation. Every garment in the collection includes a scannable label that, among other functions, highlights the material composition for customers and recycling companies and provides information on options for leasing and returns.
Award winner 2017 in the category »Nachwuchs«»Here, sustainability is not only intelligently solved at the level of materiality – for example thanks to the innovative biodegradable products from the company Lauffenmühle – but the entire fashion system is also taken into consideration: QR codes on the labels ensure transparency and traceability, while attention is given to secondary uses as second-hand or leasing models. As a start-up design agency, the approach is set to be launched with young labels such as JAN ´N JUNE.«
Prof. Friederike von Wedel-Parlow, jury member
