2050 – Your Climate Market

Bremer Energie-Konsens GmbH

Design: GfG / Gruppe für Gestaltung GmbH Carsten Dempewolf, Björn Voigt, Asja Beckmann

The Climate Market is a concept for environmental communication. This includes a cardboard market stall that is set up in local shopping centres. The design is both vexing and gravitating. On offer are virtual goods such as foodstuffs, clothing and travel. The act of purchasing proceeds in the form of pictures of the product, which are stamped on a cardboard shopping basket. At the checkout, the customer receives a receipt, in this case CO2-reducing courses of action for everyday life. The objective is a positive, experience-oriented communication of information about sustainable consumption.

Nominated 2014 in the category »Konzept«