CIRCULAR NETTLE

MAC Mode GmbH & Co. KGaA

CIRCULAR NETTLE introduces a new kind of trousers that innovates both in material and in fully circular production. The aim is to bring a particularly sustainable MAC-style product to a wide audience at accessible prices. All three principles of circularity are addressed: Reduce, with resource-efficient nettle fibre; Reuse, through a take-back system; and Recycle, by incorporating post-consumer recycling into both components and design.

Nominated 2025 in the category »Produkt«