Meike Hollnaicher | Free University of Bozen-Bolzano
The storytelling and community project Farmfluencers is dedicated to reinforcing the community of innovative and future-oriented farmers. Presented in an exciting way using graphics, videos and podcasts, the project tells encouraging and inspiring stories of farmers who are committed to agricultural and social-ecological change. On the one hand, this positive storytelling has an empowering and mobilising effect on other farmers. On the other hand, it facilitates broad public access to important topics such as biodiversity and soil fertility.